From finessing a final name and creating a refreshingly simple yet memorable logo (a flower design that pays homage to the distinct Mac “command” symbol), to building the perfect brand palette and packaging-we strategically crafted every element. We knew that a straightforward, uncluttered brand would not only resonate with our Mac audience, it would drastically stand out from any other embroidery software on the shelf. We ( redpepper) were thrilled when they asked us to help create a brand for it and then take the brand to market."Īpple is known for its simple, clean design. Mac users either work on a cross platform (reluctantly) or don’t buy embroidery software at all. To date, almost all options have been geared toward PCs. " SVP worldwide launched the first complete personal embroidery soft ware for mac computers,TruEmbrodiery™ Software brand "The embroidery software industry is far from Mac friendly.
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