![]() ![]() The last category of the BCG model is the star which has a large market share and usually operates in a high growth industry. The other category of the BCG model is question mark category and this product needs to be well looked at before it is invested as it makes losses mostly in a competitive market. For the company to make more profits it should invest in the star product. The cash cow is the second category of the BCG model and it shows that there is more cash and an organization should utilize the available opportunity to make more profits. It shows that the market in which the company or the firm is working in is a small market and its environment is very competitive. ![]() This model was founded by an organization knows as the Boston Consulting group to make the work for the strategic team of the companies more easy.ĭog quadrant is one of the categories of the BCG model. It shows companies on the best products that they can invest in. ![]() Growth share matrix is another name that can be used for BCG. BCG is a tool that is used by an organization on displaying the performance of the brand portfolio of an organization through planning. ![]()
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